Love & raved by thousands of ladies, the no-slip, no-shift, no wire hero 100% non-slip strapless bra upgraded version is finally here. Recreated with you in mind. Upgraded with your feedbacks & our product experts.

Over 12months+ of development & 15 upgrades.

The essential strapless for your everyday hustle. Experience a new ungraded signature strapless bra by I'M INThe queen of non-slip strapless bras. 


Preorder period before CNY batch: Fully sold out

Preorder period for after CNY batch:  Till 29th Feb 2021.  Estimated arrival: 22nd-26th March 2021



    Spilt deliveries? I would like to order the preorder with other items, can I check out together and request for separate delivery?

    • No, we are not able to split into 2 deliveries, please check out separately if you would like to receive other items first.


    • Absolutely for bras only. Exchange validity period is extended to 90days from the date of shipment for online purchase or date of purchase for store purchases for 5th Gen preorder. Bra must be in original condition with tags on.
    • Butthugger is strictly non-returnable.


    • Singapore: Doorstep delivery within in 2 days once the order has been processed.
    • Other countries:  Doorstep delivery within in 10-20* days once the order has been processed. *due to covid-19 situation delays are expected.


    • What if I'm unsure of my sizing even after seeing the size guide? What should I do?
      • If you own our 4th Gen X Strapless, you can use that as a reference for 5th Gen.
      • If it's your first purchase or have not purchased our 4th Gen X before, you can purchase your usual size first. Please do not downsize as our asian-fit bra band length is manufactured shorter than EU/AU brands.
      • After trying them on, if it's not the perfect fit, too tight/loose, you can have it exchanged in stores for Singapore orders, for other countries submit for a Return and get an exchange.

    The BEST SELLING 100% Non-Slip Strapless Bra is back! As raved by customers! Sign up our newsletter below & get 5% off! Use code “WELCOME5”