May 23, 2023

Hey #iminxxfam!

Out with the Old, In with the New! If y’all have noticed, we have refreshed our Funan Mall store that will elevate your shopping experience!

Here are some of the reasons behind our decision to revamp the store:

  1. More Storage Space: We wanted to create additional storage space to accommodate a wider range of intimates. This allows us to offer an even greater variety of products, ensuring that there is something for everyone.
  2. Enhanced Shopping Experience: Our goal was to provide customers with a better shopping experience by offering more information about our intimates. The revamped store design includes informative displays and signage, making it easier for customers to explore and understand the features and benefits of our products.
  3. Improved Retail Staff Workflow: The store revamp also focuses on optimizing the workflow for our retail staff. By creating a more efficient and organized layout, we enable our staff to serve customers better and provide assistance when needed.
  4. Prominent Display of Best Selling Intimates: We understand the importance of convenience and easy navigation for our customers. As part of the store revamp, we have strategically placed our best-selling intimates at the center of the store. This central location ensures that customers can easily locate and explore our most popular products.

The main feature of the store was The Whale Gondola and The Boobie Gondola.

The Whale Gondola, a captivating center piece in our revamped I'M IN @ Funan Mall store. The Whale Gondola showcases our No. 1 Comfiest air-ee range and our strapless bra range, making them the focal points of the store.

This eye-catching display allows customers to easily locate and explore our most comfortable intimates. The air-ee range, renowned for its exceptional comfort, is prominently featured to highlight its popularity among our customers.

Additionally, our strapless bra range, known for its versatility and support, takes center stage, offering a variety of options for different outfit choices.

To enhance the shopping experience further, the boards surrounding the Whale Gondola are filled with valuable information for customers. These informational displays serve as a helpful resource for customers who may have questions about which style to choose or want to compare different options. Whether it's seeking guidance on the perfect fit or learning about the features of each style, customers can refer to the boards and make well-informed decisions.

We believe that providing customers with comprehensive information empowers them to make choices that align with their preferences and needs. Our goal is to ensure that every customer leaves our store feeling confident and satisfied with their intimate purchases.

The Boobie Gondola is dedicated to showcasing our Signature air-ee Thin Straps (Signature Edition)!

The Signature air-ee Thin Straps (Signature Edition) bras are specifically designed to offer a blend of comfort, style, and support. They feature thin straps that provide a delicate and feminine look while ensuring exceptional comfort throughout the day. The Boobie Gondola is the perfect display to highlight the elegance and quality of these bras.

Media Event Preview Launch

We are delighted to share that the Media Event Preview Launch for I'M IN @ Funan Mall was a resounding success. We extended invitations to approximately 50 Key Opinion Leaders (KOLs), and the event proved to be a fantastic opportunity for both reconnecting with familiar faces who have shown their love for our intimates and meeting new KOLs who were introduced to our brand for the first time.

The presence of our esteemed KOLs added a special touch to the soft opening. Their influence and passion for our products helped amplify our message and reach a wider audience. We were thrilled to have their support and endorsement for our brand.

The event provided a platform for us to showcase our refreshed look and offerings at I'M IN @ Funan Mall. Our KOLs had the opportunity to experience firsthand quality, comfort, and style that define our intimates. Their feedback and reviews are invaluable to us, as they play a crucial role in shaping public perception and spreading the word about our brand.

We are grateful to all the KOLs who attended the Media Event Preview Launch. Their presence and support have helped us create buzz and generate excitement around our new store. We look forward to continuing our fruitful relationships with these influencers and building new connections with the KOLs who joined us for the first time.

Official Opening Weekend

We want to express our deepest gratitude to our #iminxxfam community for their incredible love and support during the Official Opening Weekend of I'M IN @ Funan Mall. It was an extraordinary celebration, and we are thrilled to have shared it with all of you.

During the two-day event on 29th and 30th April 2023, we had two fantastic promotions to show our appreciation.

Firstly, we offered a Buy-1-Get-1 offer for our entire No. 1 Comfiest air-ee range. Additionally, we also offered a 20% off storewide discount on all regular items!

We were overwhelmed by the support and enthusiasm of our customers, even amidst the long queues for the Public Access. Your dedication and patience touched our hearts. We are truly grateful for your presence and for choosing to spend your weekend celebrating with us.

The kind words of appreciation and encouragement we received from all of you were incredibly heartwarming. Your support motivates us to continue delivering high-quality products and exceptional experiences. We are honored to have such an amazing community, and we look forward to serving you even better in the future.

Thank you once again for being a part of the #iminxxfam and for making the I'M IN @ Funan Mall Official Opening Weekend an unforgettable experience.

Thank you to our lovely official sponsors for pampering our #iminxxfam during the opening weekend! We hoped y’all ladies enjoyed and love the RSVP exclusive goodie bags as much as we did!

Official Sponsors:

Jamhocl — Official Sanitising Partner

Mooi Teeth Whitening — Official Dental Care Partner

KHO — Official Body Care Partner

Kotex — Official Sanitary Care Partner

Biore — Official Sunscreen Partner


Retail Stores in Singapore:

Orchard Gateway, #02-04

12pm to 9pm, daily

Funan Mall, #02-23

10:30am to 9:30pm, daily

Tampines 1, #02-31

11am to 9:30pm, daily

The BEST SELLING 100% Non-Slip Strapless Bra is back! As raved by customers! Sign up our newsletter below & get 5% off! Use code “WELCOME5”