I’M IN Love with My Body: Every Ounce, Every Inch, Every You

July 30, 2024

Women support women, and thats the spirit behind our latest I’M IN Love with My Body: Every Ounce, Every Inch, Every You! Where we embrace every curve, every line, and every unique feature that makes us who we are. By having our customers that already own I’M IN bras to fronting our air-ee Photoshoot Campaign, it’s the BEST testament we can ever get!

We have expanded our No. 1 comfiest air-ee range:

  • Colour expansion: Introducing 4 new colours to the best selling style - air-ee Thin Straps (Signature Edition), which consists of Hojicha, Milk Tea, Creamy Sakura and Ice Frost.




  • Size expansion: Introducing our first ever plus range - air-ee+ Seamless Bra (Signature Edition), that is catered to our well-endowed ladies, D/E/F cups.






From different body types, ethnic backgrounds, and personal styles, our customers being the face of this campaign came together to showcase that beauty truly has no boundaries. It’s not just about fitting into a certain mould; it’s about breaking free from it and embracing the uniqueness that sets us apart.














Walking into the photoshoot, the energy was palpable. Laughter filled the air as our customers shared stories and connected with one another. It wasn’t just about posing for the camera; it was about creating an environment where everyone felt confident and comfortable in their skin.





Our #iminxxfam didn’t just wear air-ee; they owned it. Each pose, each smile, and each candid moment was a testament to the fact that beauty comes in all shapes and sizes. We captured the natural curves, the unfiltered smiles, and the raw emotions that make each person uniquely beautiful.




“I’M IN Love with My Body: Every Ounce, Every Inch, Every You” air-ee Photoshoot Campaign is more than just a campaign; it’s a movement! It’s about celebrating the body you have right now, not the one you think you should have. It’s about falling in love with every ounce, every inch, and every unique feature that makes you, YOU! Join our #iminxxfam to celebrate self-love and body positivity. Together, we can uplift, support and empower one another to love themselves just as they are! Xx, #iminxx



The BEST SELLING 100% Non-Slip Strapless Bra is back! As raved by customers! Sign up our newsletter below & get 5% off! Use code “WELCOME5”