I'M IN This Journey - 9 years of growing with you
I’M IN This Journey - 9 years of growing with you and here’s to many more decades, to the most comfiest asian-fit intimates that supports you in every phase of your life!
Whether it’s finding the perfect fit for a busy workday, the right support during motherhood, or the ultimate lounge piece for those well-deserved breaks, we’ve been there with you in every phase of life. Our commitment has always been to create intimates that empower and celebrate your body while prioritising comfort.
- The Evolution of I’M IN’s 1st Gen to 5th Gen Strapless Bras
Our commitment has always been at the forefront of what we do. From the launch of our 1st Gen strapless bra, we listened, learned, and evolved to bring you the 5th Gen Strapless Bra, a 100% Non-Slip, wireless strapless bra designed for the asian-fit woman. This evolution symbolises our dedication to providing bras that are not only functional but also stylish and incredibly comfortable.
- Store Opening Milestones
Our journey wouldn’t be complete without celebrating the milestones of our physical stores. Starting with Orchard Gateway in 2018, followed by Funan Mall in 2019, we’ve since expanded to Tampines 1 in 2022 and the prestigious Jewel Changi Airport in 2023. Each store has been a step toward bringing our intimate pieces closer to you, ensuring you always have access to the comfiest Asian-fit bras.
- Venturing Out of Our Little Red Dot
We didn’t stop at Singapore! In April 2021, we ventured into Indonesia, and in October 2023, the Philippines welcomed I'M IN with open arms. These expansions mark the beginning of a new chapter for our brand, sharing our comfort-focused lingerie with women across Southeast Asia.
- Foundation Colours
Every woman deserves a shade of nude that complements her skin tone. Our range of foundation colours—Creamy Latte, Almond Nude, Milk Tea, and Cocoa Milk—ensures that every woman finds her perfect match. These shades not only provide seamless invisibility but also celebrate the diverse beauty of Asian skin tones.
- Our First Evers
We’re proud of our ‘First Evers’, including the Hello Period Cheekies in August 2022, followed by Full Scoop! Lightly-Lined Anti-Slip Bras, 4CM Ultra Lift Bras, and 247 Seamless pieces. With each "first," we strive to bring you revolutionary intimates that address your needs and comfort.
- Growing Over the Years With You
From a small office with just one team member to a dynamic team of 41, we’ve grown alongside you. Your loyalty and feedback have been the driving forces behind our progress, inspiring us to push boundaries and continue designing intimates that empower women everywhere.
As we celebrate our 9-year journey, we want to thank you for being a part of this incredible ride. Here’s to many more decades of comfort, support, and innovation. We’re excited to grow with you, and we promise to continue creating the comfiest Asian-fit intimates that support you in every phase of your life.
Xx, #iminxx
