Our air-ee Bestsellers, Reimagined for LNY
Introducing air-ee Cherry: Our Biggest Lunar New Year Launch Yet
Lunar New Year is a time for fresh beginnings, joyful reunions, and stepping into the year head with confidence. This season, we're celebrating in the most meaningful way we know how — by bringing back our No.1 Comfiest air-ee bestsellers in a brand-new, limited-edition colourway designed especially for the festive period.
Meet Cherry.
Why Cherry?
Red is worn during Lunar New Year for protection, good fortune, and prosperity. It's a colour deeply rooted in tradition — one that symbolises positivity and new beginnings.
Cherry is our modern interpretation of that symbolism.
A rich, refined red designed to be worn quietly, comfortably, and confidently underneath it all — whether you're visiting relatives, attending reunion dinners, or simply easing back into everyday routines after the festivities.
The air-ee Bestsellers, Reimagined
For this Lunar New Year launch, we've updated our most-loved air-ee styles in the new Cherry colourway — all crafted in our signature air-ee fabric that feels smooth, seamless, and like a second skin.
1️⃣ air-ee Seamless Bra - Thin Straps (Signature Edition)
Our No.1 bestseller, loved by women all around Southeast Asia with over 100,000+ pieces sold. Designed for full coverage and everyday comfort, Thin Straps is perfect for all functions including light sports!
2️⃣ air-ee Seamless Bra - V-Neck (Signature Edition)
Our 2nd bestselling air-ee bra, offering a low V-neckline while maintaining the same breathable, seamless feel and support. A go-to for outfits with a deep neckline and when you're looking for more lift.
3️⃣ air-ee Seamless Cheekies - Low-rise & Mid-rise (Signature Edition)
Designed to pair perfectly with our air-ee bras, our cheekies come in two rises:
- Low-rise for bottoms that sits on your hips.
- Mid-rise that is 4.5cm higher in rise, perfect to conceal your lower tummy.
Buy 1, Get 1 on All Colourways — Not Just Cherry
While Cherry is our Lunar New Year highlight, this week's launch promotion isn't limited to one colour.
Thanks to our community's collective effort in completing the launch challenge, we're extending our promotion to ALL COLOURWAYS across the featured air-ee styles — so you can mix, match, and build a wardrobe that works for every outfit and occasion.
How it works:
- Buy 1 Bra, Get 1 Bra
- Buy 1 Cheekie, Get 1 Cheekie
- Mix and match any colours/sizes within the same category (Bra OR Cheekie)
No codes required — the promotion will be automatically applied at checkout!
Standard 30 days exchange policy applies (excluding cheekies).
Launch Details & Priority Access
Launching Friday, 30 January, at 10PM SGT.
Priority Pass holders enjoy a 2-hour early access to shop first dibs on new launch and B1G1 promotion.
Sign up for Priority Pass by 29 January, 11:59PM SGT to secure early access and shop with confidence!
Designed for Comfort, Worn with Confidence
From festive outfits to everyday wear, air-ee is designed to support you through every moment — without wires, without discomfort, and without compromise.
This Lunar New Year, we hope Cherry becomes part of the confidence you carry into the year ahead.
Happy Lunar New Year from all of us at I'M IN! ❤️
Xx, #IMINXX
