Your Complete Guide to the Love in Bloom Collection
A Decade in the Making, Shaped by You 🎂
For our 10th Anniversary, we wanted to create something that feels soft, personal, and deeply yours. Love in Bloom is our first-ever customisable loungewear collection: silky satin, romantic lace, interchangeable straps, and sparkling crystal charms that make every piece uniquely you.
Let us walk you through every colour, silhouette, customisation, and all the important shopping details — so you can pick the perfect pieces for yourself or as a festive gift!
The Collection at a Glance 💫
Love in Bloom features four core silhouettes, designed to mix, match and play beautifully together:
- Bralette
- Bra Top
- Mid-Rise Cheekie
- Lounge Shorts
Colours & Lace Styles 🌈
Love in Bloom comes in two unique lace styles — each available in its own curated colour palette to showcase the lace best.
Soft Bloom is a shorter lace with a soft, delicate finish. Available in:
- Champagne Pink — warm, glowing, and perfect for gifting.
- Black — timeless, chic, and effortlessly flattering.
Full Bloom is a longer, petal-like lace with a more romantic look. Available in:
- Lavender — soft, dreamy, and whimsical.
- Midnight Blue — deep, elegant, and striking.
(These colourways apply to all four core silhouettes, under each lace style.)
Find Your Perfect Fit 📏
Every piece in Love in Bloom is designed to feel soft, easy, and comfortable — but the right size makes all the difference. Use our size guide to find your best fit!
If you're between sizes, we would advise you to take the size up. However, if you need personalised recommendations, our team is always happy to help via Instagram DMs!
Customisation — Make It Uniquely Yours 🎨
This is where the collection truly blooms, and where you can let your unique personality shine!
(1) Choose Your Base — Either Soft Bloom or Full Bloom
- Bralette (S$36.90)
- Bra Top (S$39.90)
- Mid-Rise Cheekie (S$16.90)
- Lounge Shorts (S$32.90)
(2) Pick Your Interchangeable Strap — Available for Bralette and Bra Top only
- Regular (Default satin strap that comes with all tops)
- Lace (S$8.90)
- Pearl (S$12.90)
(3) Add Your Clip-On Charm — Online-exclusive, works with all four silhouettes
- Silver for Clarity (S$8.90)
- Light Blue for Peace (S$8.90)
- Lavender for Creativity (S$8.90)
- Green for Luck (S$8.90)
- Pink for Joy (S$8.90)
- Sapphire Blue for Strength (S$8.90)
- Black for Confidence (S$8.90)
(4) Check out — You're all done!
Your Love in Bloom Launch Details 🌸
Set your reminders, the Love in Bloom collection launches Friday, 12 December at 8PM SGT, on iminxx.com.
During the Love in Bloom launch, enjoy limited-time promotions created exclusively to celebrate our 10th Anniversary:
- 15% off Love in Bloom Sets (1 Bralette OR Bra Top + Mid-Rise Cheekie + Lounge Shorts)
-
10% off any 2 Love in Bloom pieces (Mix & Match)
To make this gifting season (for yourself and your loved ones) magical, we're also gifting Free Love in Bloom Satin Bag with every S$50 spend* (stackable, while stocks last)!
These bags are perfect for gifting loungewear (*hint hint*), storing your lingerie, or keeping all your little beautiful knick knacks.
*i.e. If you spend S$100 on the Love in Bloom collection in one transaction, you will receive 2 Love in Bloom Satin Bags.
All promotions and gifts will be automatically applied at checkout, no code needed!
A Decade, Shaped by You 💌
Love in Bloom is our love letter to you — the community who has believed in softness and comfort with us for ten years.
Thank you for growing with us, choosing us, and letting us be part of your everyday moments.
We hope you'll love this collection as much as we loved creating it for you. ❤️
Xx, #IMINXX #IMINturns10
