October 31, 2025
The Everyday Bra You’ll Want on Repeat
Meet the new Air-ee Square Neck (Machine Washable) — a re-edition of our comfiest Air-ee, now reimagined in breathable comfortable cotton. It’s soft, stretchy, and made for days that don’t stop.
Redefining Everyday Comfort
We kept everything you love about the Air-ee fit — the lift, the lightness, the barely-there feel — and refined the little things. Think softer elastics, smoother lines, and a square neckline that disappears under everything.

Made to Move (and Wash) With You
This is your low-maintenance, high-comfort bra. Designed to hold its shape and softness even after countless washes because comfort shouldn’t come with extra care steps.
The Palette of Everyday Ease
Available in classic neutrals and skin-matching tones, the Air-ee Square Neck slips right into your wardrobe or becomes the reason you rebuild it from the inside out.
Sign up to get the latest on sales, new launches and more…
© 2025 I'M IN.
All rights are reserved by NBT ASIA PTE LTD. The “I’M IN” logo and “I’M IN” are trademarks of NBT ASIA PTE LTD LTD and it's affiliates.
The BEST SELLING 100% Non-Slip Strapless Bra is back! As raved by customers! Sign up our newsletter below & get 5% off! Use code “WELCOME5”