Dazzling Allure Collection

April 07, 2018

Ladies, we know how you feel. They always say “beauty is pain” but is it really? Comfortable, dazzling, amazing, wireless, push up. Our latest Dazzling Allure Collection provides you with the things you’ve always wanted—beauty and comfort. Whoever said that you can’t have both?

We are very honoured to do this shoot with Sharmine and Ardina again this time round, both of them can truly bring out the best of our Dazzling Allure Collection.


In this collection, we are very excited to launch our second bandeau bra, the Dazzling Beyond Words 2-Way Push Up Bandeau Strapless Bra. Made with the same fit of our super popular Sexy Beyond Words Bandeau Bra, we’re sure many of you ladies will be thrilled to have this! We’ve received many enquiries asking which bra has the same fit as the Sexy Beyond Words, but to be honest, there’s no exact same fit, only similar ones.

But now, for you ladies who love love love the fitting of the Sexy Beyond Words bra, this is something you have to have! Designed in a more classic shape, this is perfect for everyday wear under any top or dress and you don’t have to worry about it slipping down if you wear it strapless as silicone strips can be found at the bands.

Introducing our newest wireless push up bra: the Love Potion Everyday Wireless Push Up Bra. We can already foresee this being a crowd favourite, as it is already a favourite among the ladies from Team I’M IN! Because it is entirely wireless, you can expect comfort all day in this piece. Similar to the Oomph! and Entice Me bras, you’d love this if you love the former 2. The only difference is the Love Potion bra is a Push Up bra, so it will be the perfect solution for the ladies who don’t prefer a Super Push Up effect ;)

Last but not least, the best-selling Midnight Angel Bralette. We know this is super comfy and many of you ladies looooove this! After many requests, it is now finally available in Black!

What are you waiting for? You’ve just gotta get your hands on these gorgeous yet functional pieces!


The BEST SELLING 100% Non-Slip Strapless Bra is back! As raved by customers! Sign up our newsletter below & get 5% off! Use code “WELCOME5”