September 10, 2025
Heavy nights. Spotting days. Gym fits. Bloated mornings.
Whatever your flow looks like, you deserve freedom.
That’s why your Hello Period! favourites are back, plus two brand-new cheekies to cover every moment.
The New Arrival
Meet the new Hello Period Overnight Mid-Rise Cheekie.
Sleep easy. We’ve got you covered.
Your Core Favourites, Restocked
The cheekies you love are back.
✨ High Rise Cheekie:
45ml absorbency, full coverage that conceals bloated tummies + heat packs, with antibacterial protection (up to 15 washes).
✨ Mid Rise Cheekie:
45ml absorbency, seamless everyday comfort, slim 3mm profile with 4-layer leak-proof lining and conceal bulges.
They’re your reliable everyday staples. Now restocked for you to refresh.
The New Friend (No Camel Toe)
Say hi to No Camel Toe SmoothGuard.
Freedom = confidence, no matter your outfit.
Everyday vs Overnight — Which One’s for You?
Find Your Fit
Comfort starts with sizing.
Check our chart before you cart — your body will thank you.
*Sizing chart for both Hello Period! & No Camel Toe Cheekies
Behind the Seams
Every cheekie is crafted with care, precision, and real women in mind. From the stitching to the gusset, nothing feels like this.
For Every Flow, For Every You.
We’re launching 13 September, 12AM.
Sign up to get the latest on sales, new launches and more…
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All rights are reserved by NBT ASIA PTE LTD. The “I’M IN” logo and “I’M IN” are trademarks of NBT ASIA PTE LTD LTD and it's affiliates.
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