From East to West: Our First Ever JEM Store Is Coming!

August 15, 2025

This August, we’re opening the doors to something new — our first-ever store in the West and a completely fresh store concept.

🗓️ Date: 23rd & 24th August 2025

🕚 Time: 11AM – 10PM

📍 Address: JEM #03-47, 50 Jurong Gateway Road, Singapore 608549

A First in More Ways Than One We’re debuting our FORME Collection — the first time we’re launching a range designed for both regular and plus sizes, from A to F cups.

The line-up:

• Forme V-Plunge Wireless Seamless Bra (Machine Wash Edition)
• Forme+ V-Plunge Wireless Seamless Bra (Machine Wash Edition)
• Forme Seamless Super Mid-Rise Cheekie

Available in four versatile shades: Rosy Peach, Barely Nude, Storm Mocha, and Black.

Opening Weekend Exclusives:

• Buy 1 Get 1 — FORME bras & cheekies
• 20% off storewide — with any 2 items purchased
• Free I’M IN coaster (worth $10) — with $88+ spend

RSVP for Priority Access If you’d like first pick of the collection and a chance to take home our Exclusive SWAG Bag (worth $106, featuring 18 beauty & lifestyle treats from Blood, Handmade Heroes, Biore, Swisse & more), RSVP when slots open on 16th August 2025, 12PM at IMINXX.COM.

RSVP guests will receive:

• Priority queue entry
• A wristband tag
• Your chosen time slot for a smooth shopping experience
• Simply purchase any bra or bralette in-store during your RSVP visit to redeem your swag bag at the cashier.

This isn’t just a store opening — it’s a milestone. A new space, a new fit for every body, and a first for the West. We can’t wait to welcome you in.

---

Also in Blog