Love & raved by thousands of ladies, the no-slip, no-shift, no wire hero 100% non-slip strapless bra upgraded version is finally here. Recreated with you in mind. Upgraded with your feedbacks & our product experts.

Over 12months+ of development & 15 upgrades.

The essential strapless for your everyday hustle. Experience a new ungraded signature strapless bra by I'M IN

The queen of I'M IN original non-slip strapless bras. 

    What if I'm unsure of my sizing even after seeing the size guide? What should I do?
    - If you own our 4th Gen X Strapless, you can use that as a reference for 5th Gen.
    - If it's your first purchase or have not purchased our 4th Gen X before, you can purchase your usual size first. Please do not downsize as our asian-fit bra band length is manufactured shorter than EU/AU brands.
    - After trying them on, if it's not the perfect fit, too tight/loose, you can have it exchanged in stores for Singapore orders, for other countries submit for a Return and get an exchange.


    The BEST SELLING 100% Non-Slip Strapless Bra is back! As raved by customers! Sign up our newsletter below & get 5% off! Use code “WELCOME5”