Asian-fit intimates made for your daily hustle!
Founded in Singapore in 2015, I'M IN was born from a simple dream: to create lingerie that truly fits Asian women.
For too long, beauty has been tied to compromise. Believing that support must come with wires, and comfort means losing shape. I'M IN knew there had to be another way and set out to change that by designing lingerie for Asian woman: soft, effortless, and supportive, without the wires and without the struggle.
At I'M IN, we believe lingerie isn't just what you wear. It's how you feel when you wear it.Free. Empowered. Unapologetically you.
Welcome to the world of wireless comfort and confident support.Welcome to I'M IN.
I’M IN’s mission is to create affordable, comfortable, and functional lingerie for every woman.
Lingerie that feels good shouldn’t come with a hefty price tag, it should be accessible to all. Every design is made to move with the body, offering all-day comfort without sacrificing style.
Thoughtful details and smart construction ensure each piece not only looks beautiful but also works beautifully in everyday life.
Our Presence
Rooted in Singapore, I’M IN has grown from a local favorite into a brand that inspires confidence beyond borders.
With 5 retail stores across Singapore and an international presence in Indonesia, Philippines, and Brunei, the brand continues to share its vision of comfort and confidence with women across Asia. Each space, online or in-store, is built to celebrate real women, real comfort, and real connection.
