Blog

September 22, 2026

Welcome to Your Motherhood Era filled with Comfort, Confidence and Community

Motherhood is often described as becoming a new version of yourself shaped by strength, resilience and love. Every mother’s journey is unique — fr...

Product Launches

September 10, 2026

Everything You Need to Know About FORME Mesh

It’s here — the next chapter of one of our most-loved collections! 🍋 Following the love you showed FORME since its launch last year, we’re welcomi...

Special Events

August 28, 2026

Five Years of I’M IN Indonesia: Celebrating a Milestone Together 🇮🇩

This year marks a very special milestone for I’M IN Indonesia: it’s our 5th anniversary in Indonesia! 🇮🇩 When I’M IN first arrived in Indonesia fi...

Grand Openings

August 25, 2026

Hello, Shangri-La Plaza! Inside Our New I’M IN Philippines Flagship Store 🇵🇭

There’s a new I’M IN home in Manila! 🇵🇭 We recently opened the doors to our new I’M IN Philippines flagship store at Shangri-La Plaza, and we got ...

Special Events

August 24, 2026

Inside I’M IN My Motherhood Era: Reliving a Special Day with Our Community

On 16 August 2026, we welcomed our community to “I’M IN My Motherhood Era” — an afternoon dedicated to honest conversations, shared experiences an...

Blog

July 30, 2026

Behind Our Latest #IMINXXfam Shoot 🩷

A Day With Our #IMINXXfam 🧸 Hey #IMINXXfam, There's something incredible special about seeing women who wear I'M IN become the faces of our brand....

Community Impact

May 29, 2026

I'M IN For Giving My Bras A Second Life 🩷

Hi #IMINXX babes, If you have ever cleaned out your lingerie drawer, you will know it is rarely just about making space. Tucked away at the back a...

Product Launches

March 18, 2026

Meet FORME Again — Now in Toffee

Meet FORME Again When we first launched the FORME collection during our Jem store opening in August 2025, we had a simple vision: To create a bra ...

Product Launches

February 04, 2026

Lift It Up! V2.0: Our Best-Selling Super Push-up Strapless, Refreshed

INTRODUCING LIFT IT UP! V2.0 LIFT IT UP! V2.0 100% Non-Slip Super Push-up Strapless Wireless Bra has been a crowd favourite since its launch in 20...

Product Launches

January 29, 2026

Our air-ee Bestsellers, Reimagined for LNY

Introducing air-ee Cherry: Our Biggest Lunar New Year Launch Yet Lunar New Year is a time for fresh beginnings, joyful reunions, and stepping into...