Behind Our Latest #IMINXXfam Shoot 🩷

A Day With Our #IMINXXfam 🧸

Hey #IMINXXfam,

There's something incredible special about seeing women who wear I'M IN become the faces of our brand. 🩷

For our latest community shoot, we invited five lovely ladies from our community to spend the morning with us. While they all came from different industries and had different personalities, they shared one thing in common: a favourite I'M IN bra that had become part of their daily hustle.

Here's a little peek at what went on behind the scenes. 👀

Hair, make-up... and some coffee ✨

The morning started with hair, make-up and, of course, coffee! ☕️

Our goal wasn't to transform anyone — it was simply to help each lady feel like the best version of herself. Soft, natural make-up, effortless hair, and plenty of laughs before the cameras even started rolling.

Lights, camera... confidence! 📸

From individual portraits to group shots, the studio quickly filled with laughter.

Some of our favourite moments weren't the ones we planned — they happened in between takes. The candid smiles, inside jokes, and little conversations reminded us that confidence looks different on every woman, and that's exactly what we wanted to capture. 🩷

Meet Our #IMINXXfam 👀

Five amazing women, five unique personalities.

Whether it's reading, hot pilates, Latin dancing, or spending time with loved ones, every woman has her own story — and we loved celebrating that through this shoot. 🥰

Their Handpicked Favourites 🩷

For the shoot, each of our ladies chose one of their favourite I'M IN pieces to wear:

• Everyday Hustle Wireless T-Shirt Bra in Navy
• air-ee+ Seamless Bra (Signature Edition) in Black
• air-ee Square Neck Seamless Bra (Signature Edition) in Hojicha
• 365 Diamond! Anti-Slip Push-Up Seamless Wireless Strapless Bra in Black
• 5th Gen 100% Non-Slip Wireless Strapless Bra in Strawberry Cream

They're the bras they reach for day after day — the ones that support them through busy mornings, long days, and everything in between. 🫂

A Little Thank You From Us 💝

To celebrate our wonderful #IMINXXfam, we're giving you 10% OFF our Community Favourites until 31 July 2026, 11:59PM SGT.

If you've been wondering which styles our community genuinely loves, now's the perfect opportunity to discover them for yourself.

Shop the Community Favourites collection now!

Thank you to these incredible ladies for trusting us, sharing your stories, and bringing so much warmth and laughter to our 2026 Community Shoot. 🥰

Here's to celebrating every woman, every personality, and every version of confidence. 🩷

Xx, #IMINXX