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Welcome to Your Motherhood Era filled with Comfort, Confidence and Community

Motherhood is often described as becoming a new version of yourself shaped by strength, resilience and love. Every mother’s journey is unique — from pregnancy and postpartum recovery to breastfeeding and, eventually, returning to work.

Here at I’M IN, a Singapore lingerie brand designed with Asian women’s bodies in mind, we are proud to grow alongside our community through every stage of life. 🤰🏻

I’M IN 1st Ever Nursing Collection

The I’M IN Nursing Collection range was created to solve real-life problems that women actually face — the leaking, the engorgement, the pumping, the awkward nursing clips and the underbands that suddenly don’t fit.

Because we know, motherhood changes your body in ways you never expect.

Introducing the LeakLock Nursing Wireless Bra, thoughtfully designed with I’M IN custom-made cotton fabric ensuring soft, wireless comfort every step of the way.

With LeakLock protection, it absorbs up to 45ml per side. Say goodbye to awkward moments when you realise you are leaking through your shirt.

No more struggling with traditional plastic nursing clips, the EasyLock Magnetic Closure makes nursing and pumping so much easier.

And of course it’s Machine Washable! because motherhood is already demanding enough.

You celebrated Motherhood with us!

From discovering our 1st Ever Nursing Collection and hearing real conversations around motherhood and early parenting, to exploring our brand booths, activities and all the little moments in between. We’re glad we got the chance to bring our community together at the I’M IN My Motherhood Era Preview Event. 👶🏻