Meet FORME Again — Now in Toffee

Meet FORME Again

When we first launched the FORME collection during our Jem store opening in August 2025, we had a simple vision:

To create a bra that women would genuinely want to wear every day.

One that feels comfortable from morning to night, supports you where it matters, and fits seamlessly into your wardrobe — no matter the outfit.

From the response we received, it quickly became clear that FORME had found its place in many of your daily routines.

And now, it’s finally back!

Designed for Everyday Comfort

At its core, FORME was created to feel like second skin — effortless, reliable, and easy to wear.

Here’s what makes it so loved:

• Wireless, but still supportive Designed to give you structure without the discomfort of wires, so you can move through your day freely.
• Seamless and smoothing Made with a smooth, ribbed fabric that disappears under clothes — even under more fitted pieces.
• Soft and breathable Lightweight enough for long days, yet supportive enough to carry you through everything from work to late-night catchups.
• Machine-washable Because we know everyday pieces should be easy to care for. Just place it in a laundry bag and wash as usual.

An Easy Set, Made to Match

FORME isn’t just about the bra.

It also comes with a matching Super Mid-Rise Cheekie, designed to give you the same seamless finish — so you can feel smooth and comfortable from top to bottom.

With its mid-rise fit, it offers gentle smoothing around the lower tummy, making it an easy choice under both fitted and relaxed outfits.

Designed for More Women

FORME was also the first collection we launched as a size-inclusive range, where both Regular and FORME+ were available from the start.

Designed to support women from A to F cups, we wanted to ensure that comfort, fit, and support weren’t limited to just a few.

Because the right foundation should be accessible to more of us.

Your Favourite Shades Are Back

We’ll be restocking all the FORME colours you already love:

• Black
• Barely Nude
• Rosy Peach
• Storm Mocha

Versatile, wearable tones that work effortlessly under your everyday wardrobe.

Introducing Toffee

This time, we wanted to bring something new to the collection.

Meet Toffee — a warm neutral designed to blend seamlessly under clothes, while complementing a wider range of skin tones.

We created Toffee with versatility in mind — something soft, flattering, and easy to wear across different outfits and occasions.

A shade that feels just as natural as it looks.

Toffee will be available in the FORME+ bra and cheekie, expanding the range with a tone that many of you have been waiting for.

Launch Details

The FORME collection — including the new Toffee shade — will be restocked on 20 March (Friday), 8PM SGT at iminxx.com.

To celebrate the restock, we’ll be running a special promotion:

Receive a FREE Everyday Modal® Fabric Lounge Pants (worth S$25.90) when you spend S$100 on the FORME collection.

How to redeem your free lounge pants:
1️⃣ Add your FORME items to cart and ensure that it reaches min. S$100
2️⃣ Add the Everyday Modal® Fabric Lounge Pants from the same collection page
3️⃣ The Everyday Modal® Fabric Lounge Pants should now reflect as FREE in your cart
4️⃣ Proceed to check out as usual

Available in limited quantities, fastest fingers first! (Only one free gift per order, while stocks last).

A Foundation You Can Rely On

FORME was always meant to be simple — not in design, but in how it fits into your life.

No wires. No fuss. Just support where it matters.

If you’ve been waiting for the restock, or thinking of trying FORME for the first time, this might be the perfect time! ❤️

Xx, #IMINXX