Product Launches
Product Launches
Discover style insights and trends on our fashion lifestyle blog.
Product launches
Sep 10 2026
Everything You Need to Know About FORME Mesh
It’s here — the next chapter of one of our most-loved collections! 🍋 Following the love you showed FORME since its launch last year,...
Product launches
Mar 18 2026
Meet FORME Again — Now in Toffee
Meet FORME Again When we first launched the FORME collection during our Jem store opening in August 2025, we had a simple vision: To...
Product launches
Feb 04 2026
Lift It Up! V2.0: Our Best-Selling Super Push-up Strapless, Refreshed
INTRODUCING LIFT IT UP! V2.0 LIFT IT UP! V2.0 100% Non-Slip Super Push-up Strapless Wireless Bra has been a crowd favourite since its launch...
Product launches
Jan 29 2026
Our air-ee Bestsellers, Reimagined for LNY
Introducing air-ee Cherry: Our Biggest Lunar New Year Launch Yet Lunar New Year is a time for fresh beginnings, joyful reunions, and stepping into...
Product launches
Jan 20 2026
Your Complete Guide to Contour-Sculptor Butt Lifting Strong Compression Shapewear Shortie
Introducing Contour Sculptor: Strong Compression, Without the Trade-Offs For our second Lunar New Year launch, we're introducing something many of you have been asking...
Product launches
Jan 07 2026
Your Complete Guide to air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition)
Introducing the air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition) For our first Lunar New Year launch, we're welcoming the newest addition to our...
Product launches
Dec 11 2025
Your Complete Guide to the Love in Bloom Collection
A Decade in the Making, Shaped by You 🎂 For our 10th Anniversary, we wanted to create something that feels soft, personal, and deeply...
Product launches
Oct 31 2025
Meet the Air-ee Cotton Square Neck (Machine Washable)
The Everyday Bra You’ll Want on Repeat Meet the new Air-ee Square Neck (Machine Washable) — a re-edition of our comfiest Air-ee, now reimagined...
Product launches
Sep 10 2025
For Every Flow, For Every You
Heavy nights. Spotting days. Gym fits. Bloated mornings. Whatever your flow looks like, you deserve freedom. That’s why your Hello Period! favourites are back,...
Product launches
Jun 20 2025
5 Looks, 1 Bra: The 5th Gen Strapless Styled 5 Ways
Hey, #IMINXX babes, do you remember that one bra you can always count on? The one that fits like a dream, stays in place, and works...
