Product Launches
Product Launches
Discover style insights and trends on our fashion lifestyle blog.
Product launches
Jan 07 2026
Your Complete Guide to air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition)
Introducing the air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition) For our first Lunar New Year launch, we're welcoming the newest addition to our...
Product launches
Dec 11 2025
Your Complete Guide to the Love in Bloom Collection
A Decade in the Making, Shaped by You 🎂 For our 10th Anniversary, we wanted to create something that feels soft, personal, and deeply...
Product launches
Oct 31 2025
Meet the Air-ee Cotton Square Neck (Machine Washable)
The Everyday Bra You’ll Want on Repeat Meet the new Air-ee Square Neck (Machine Washable) — a re-edition of our comfiest Air-ee, now reimagined...
Product launches
Sep 10 2025
For Every Flow, For Every You
Heavy nights. Spotting days. Gym fits. Bloated mornings. Whatever your flow looks like, you deserve freedom. That’s why your Hello Period! favourites are back,...
