Ethereal Romance Collection

Ethereal Romance Collection

Our latest Ethereal Romance Collection has just launched on Monday, and this was a collection that we've been so excited to finally launch. 

Many of the designs and colours in this collection is different from what we'd produced before. We explored with different Pantone colours and different designs, hoping to bring you ladies something fresh this time. 

The teal green colour in Ravishing Beauty Super Push Up Bra in North Sea is a colour that we really love, but were afraid to produce. Being ladies ourselves, we know that us ladies tend to go for intimates in colours that are safe and more conventional, like black, navy blue and nude. Nonetheless, we decided to take this step and produce this ravishingly beautiful bra in the colour North Sea. We hope you'll love it. 

In this collection comes our first ever Midi Bra as well. Reminiscent of our Midi Bralettes, the Ethereal Beauty Super Push Up Midi Bra is a piece that we really love as well. It's a Super Push Up Bra with no underwires, so comfort is guaranteed all day while wearing it. 

For the photoshoot, we did a collaborative shoot with Sharmine (you can find her on Instagram @xsharmine!) to produce these beautiful photos with our model, Ardina. The photography style is very much different from what we did previously, but we sure love the outcome! We have something else prepared together with Sharmine and Ardina, but that's for the near future so do keep a lookout for what we have in store for you ladies soon!

We present to you: the Ethereal Romance Collection.

SHOP NOW!

Photography by: Sebelle Sharmine (IG: @xsharmine)
Model: Ardina Linley (IG: @ardinalinley)

Related Posts

Mar 18 2026

Meet FORME Again — Now in Toffee

Meet FORME Again When we first launched the FORME collection during our Jem store opening in August 2025, we had a simple vision: To...
Post by Joan Tan
Feb 04 2026

Lift It Up! V2.0: Our Best-Selling Super Push-up Strapless, Refreshed

INTRODUCING LIFT IT UP! V2.0 LIFT IT UP! V2.0 100% Non-Slip Super Push-up Strapless Wireless Bra has been a crowd favourite since its launch...
Post by Joan Tan
Jan 29 2026

Our air-ee Bestsellers, Reimagined for LNY

Introducing air-ee Cherry: Our Biggest Lunar New Year Launch Yet Lunar New Year is a time for fresh beginnings, joyful reunions, and stepping into...
Post by Joan Tan
Jan 20 2026

Your Complete Guide to Contour-Sculptor Butt Lifting Strong Compression Shapewear Shortie

Introducing Contour Sculptor: Strong Compression, Without the Trade-Offs For our second Lunar New Year launch, we're introducing something many of you have been asking...
Post by Joan Tan
Jan 07 2026

Your Complete Guide to air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition)

Introducing the air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition) For our first Lunar New Year launch, we're welcoming the newest addition to our...
Post by Joan Tan
Dec 11 2025

Your Complete Guide to the Love in Bloom Collection

A Decade in the Making, Shaped by You 🎂 For our 10th Anniversary, we wanted to create something that feels soft, personal, and deeply...
Post by Joan Tan
Oct 31 2025

Meet the Air-ee Cotton Square Neck (Machine Washable)

The Everyday Bra You’ll Want on Repeat Meet the new Air-ee Square Neck (Machine Washable) — a re-edition of our comfiest Air-ee, now reimagined...
Post by Nuraini Abdullah
Sep 10 2025

For Every Flow, For Every You

Heavy nights. Spotting days. Gym fits. Bloated mornings. Whatever your flow looks like, you deserve freedom. That’s why your Hello Period! favourites are back,...
Post by Nuraini Abdullah