It’s here — the next chapter of one of our most-loved collections! 🍋 Following the love you showed FORME since its launch last year,...

Meet FORME Again When we first launched the FORME collection during our Jem store opening in August 2025, we had a simple vision: To...

INTRODUCING LIFT IT UP! V2.0 LIFT IT UP! V2.0 100% Non-Slip Super Push-up Strapless Wireless Bra has been a crowd favourite since its launch...

Introducing air-ee Cherry: Our Biggest Lunar New Year Launch Yet Lunar New Year is a time for fresh beginnings, joyful reunions, and stepping into...

Introducing Contour Sculptor: Strong Compression, Without the Trade-Offs For our second Lunar New Year launch, we're introducing something many of you have been asking...

Introducing the air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition) For our first Lunar New Year launch, we're welcoming the newest addition to our...

A Decade in the Making, Shaped by You 🎂 For our 10th Anniversary, we wanted to create something that feels soft, personal, and deeply...

The Everyday Bra You’ll Want on Repeat Meet the new Air-ee Square Neck (Machine Washable) — a re-edition of our comfiest Air-ee, now reimagined...