THE ESSENTIALS EDIT

Meet FORME Again When we first launched the FORME collection during our Jem store opening in August 2025, we had a simple vision: To...

INTRODUCING LIFT IT UP! V2.0 LIFT IT UP! V2.0 100% Non-Slip Super Push-up Strapless Wireless Bra has been a crowd favourite since its launch...

Introducing air-ee Cherry: Our Biggest Lunar New Year Launch Yet Lunar New Year is a time for fresh beginnings, joyful reunions, and stepping into...

Introducing Contour Sculptor: Strong Compression, Without the Trade-Offs For our second Lunar New Year launch, we're introducing something many of you have been asking...

Introducing the air-ee Seamless Anti-slip Strapless Bra (Machine Wash Edition) For our first Lunar New Year launch, we're welcoming the newest addition to our...

A Decade in the Making, Shaped by You 🎂 For our 10th Anniversary, we wanted to create something that feels soft, personal, and deeply...

The Everyday Bra You’ll Want on Repeat Meet the new Air-ee Square Neck (Machine Washable) — a re-edition of our comfiest Air-ee, now reimagined...

Heavy nights. Spotting days. Gym fits. Bloated mornings. Whatever your flow looks like, you deserve freedom. That’s why your Hello Period! favourites are back,...