CAREFREE EVERYDAY – Introducing our Signature Wireless Demi Bras

In everything that we do, we want to feel comfortable, uninhibited by the tiniest of things, such as the underwear we wear. 

Bearing that in mind, we launched the Everyday Comfort Collection, but now, we give you our Everyday Carefree Collection. This collection features I’M IN’s newest Signature Wireless Demi Bras. It is wire-free, and has padded cups that adds even more definition to your curves. It’s made out of super soft, breathable and feather-like fabric that makes you feel free and as if you’re not even wearing a bra underneath. It’s comfortable, it makes you feel care-free and we’re not surprised if it soon becomes one of your favourite bras, just like it’s become ours. 

Black, White, Nude

We crafted this collection with the aim of making bras more comfortable for your daily wear, such that you feel care-free of things like discomfort when wearing a bra or lack of support. 

Everyday Carefree Wireless Demi Bra (Nude) | Love Bite Bikini Cheeky (Blush) 


Everyday Carefree Wireless Demi Bra (White) | Little Dainty Hooves Hiphugger Cheeky


Everyday Carefree Wireless Demi Bra (Black) | I'M IN Naked Signature Bikini Cheeky (Elegant White)

They say bras are like one’s Best Friend – they give you all the support you need and they comfort you too. Well, we’d like to introduce you to your new Best Friend, xx. ;)