Product Launches

Discover style insights and trends on our fashion lifestyle blog.

Nov 16 2017

I'm cosy, let's snuggle

We have launched our Cosy Series mini collection of our ultra comfortable bralettes. Beauty with comfort is what I'M IN is motivated to provide...
Nov 01 2017

I'M Laced With Love, made just for you.

Just a week ago, we launched our I'M Laced With Love collection of our new lace demi bras.  We like to think each piece...
Oct 19 2017

I'M Seamlessly Perfect For You.

Last week, we launched our newest collection – I'M Seamlessly Perfect. This collection features our new seamless, wireless bras, that are perfect for your...
Oct 05 2017

CAREFREE EVERYDAY – Introducing our Signature Wireless Demi Bras

In everything that we do, we want to feel comfortable, uninhibited by the tiniest of things, such as the underwear we wear.  Bearing that...