Product Launches

Discover style insights and trends on our fashion lifestyle blog.

Jul 11 2018

Date Night Collection

Gotta look good for your date night! Are you ready? Skincare? DONE.Outfit? DONE.Hair? DONE.Makeup? DONE. But don’t forget that intimates are just as important...
Jul 04 2018

Getaway Intimates Collection

Pack up and go off on your long awaited trip with our Getaway Intimates Collection! These push up bras are perfect to go under...
Jun 21 2018

Dream By I'M IN

The Dream Collection is our biggest Dream By I’M IN collection yet. This time, we featured everyone’s favourites: unicorns, cat-icorns and FOOD! The series...
Jun 14 2018

Perk It Up! Matte Super Push Up Collection

Your favourite Super Push Up Bra is back! Made with a different matte hearts fabric, the Oomph! Matte Super Push Up Bra is sure...
May 24 2018

Demi Bras are now Everyday T-Shirt Bras!

Your favourite Demi Bras are now known as Everyday T-Shirt Bras! As the name suggests, these super comfortable and wireless bras are super perfect...
May 10 2018

Magic in U Collection Unicorn Tees Preorder!

Many requests on Facebook, Instagram and email later… What you’ve been waiting and asking for is finally here! Our BEST-SELLING and cutest You Are...
May 02 2018

Mesmerising Beauty Collection

She walks with class, she talks like a boss, she smiles like a star, she dances like a swan. She is fiery. She entrances...