Product Launches

Discover style insights and trends on our fashion lifestyle blog.

Jul 18 2022

Some Of The Best Benefits Of Wearing A Push Up Bra

There has been an ongoing debate about whether push-up bras are good for the body. Most of the time, the myths about push-up bras...
Jul 12 2022

An In-Depth Look Into The Surprising History Of Bras

Bras. We wear them daily, sometimes complain about them, and tend to take them for granted. The modern woman usually prioritises comfort or style...
Jun 06 2022

VVIP Preview Event: Air-ee V-Neck Signature Edition

  Hey sweetpeas! Guess what happened last Thursday on the 26th May 2022?! I’M IN hosted our very 1st private ticketed launch event at...
Jun 06 2022

Bandeau Bras: What Are They And How Should You Style Them?

If you've been paying attention, you'd have noticed a new type of bra on the scene. It's not quite a tube top, not quite...