Product Launches

Discover style insights and trends on our fashion lifestyle blog.

Dec 27 2017

Oh My Darling!

The Oh My Darling! collection is all about bringing some sweetness into your intimates collection. Trust us when we say these bras are sweeter...
Nov 16 2017

I'm cosy, let's snuggle

We have launched our Cosy Series mini collection of our ultra comfortable bralettes. Beauty with comfort is what I'M IN is motivated to provide...
Nov 01 2017

I'M Laced With Love, made just for you.

Just a week ago, we launched our I'M Laced With Love collection of our new lace demi bras.  We like to think each piece...
Oct 19 2017

I'M Seamlessly Perfect For You.

Last week, we launched our newest collection – I'M Seamlessly Perfect. This collection features our new seamless, wireless bras, that are perfect for your...
Oct 05 2017

CAREFREE EVERYDAY – Introducing our Signature Wireless Demi Bras

In everything that we do, we want to feel comfortable, uninhibited by the tiniest of things, such as the underwear we wear.  Bearing that...
Sep 19 2017

EVERYDAY COMFORT - OUR 2ND GENERATION OF STRAPLESS BRAS

  Our 2nd generation of 100% non slip strapless & wireless bra with new improved features are finally here!  This is definitely your everyday bra,...
Aug 23 2017

MYTISCAL HUES

TOP: HOPELESSLY ROMANTIC GODDESS MIDI BRALETTEBOTTOM: SASSY DANDELION UNICORN HIPHUGGER CHEEKY     TOP: REBEL HEARTS MIDI BRALETTEBOTTOM: TWILIGHT & MOON UNICORN HIPHUGGER CHEEKY     TOP: REBEL HEARTS...
Aug 04 2017

I'M IN LOVE #3 COLLECTION LAUNCH!

  Designed with improved features, these bralettes are super soft to touch & extremely comfortable. The laces are smooth and light. You can choose to...
Mar 29 2017

NAKED Signature Premium Collection - OFFICIAL LAUNCH

  Our 1st signature premium intimates, designed with sweet & sheer crochet laces by #iminxx. Other than perfecting the cut for Asian fit, we beefed up...